Deciding to hire a photographer for your business is a big step. It’s an investment in not only your business but your brand.
Read MoreThe 5 ways I'm marketing myself in 2016
Today I’m going to get frank about how I’m marketing myself as a photographer. Here are the top 5 strategies I’ve been focusing on to get my photography business off the ground.
Read More3 Things I Learned from Capture Integration
As a member of the American Photographic Artist chapter here in Atlanta I got to attend a tech training with Capture Integration. Capture Integration is based out of Atlanta and known for its industry standard software Capture One and the rental and sales of top medium format cameras and digital backs such as Hasselblad, Mamiya and their Phase One system.
Read MoreWhy Your Business Needs Bio Photos
My favorite blogging and branding coach Maya Elious always says the people buy from people not big brands, so show your face! Every business owner needs a quality headshot of themselves for their Bio or About Me page plus a few lifestyle photos of you showing what you do or something that expresses your personality.
Read MoreWhy Your Business Needs Flat Lays and How You Can Achieve Them
Flat Lays are a combination between lifestyle and product photography. It gets the products away from the boring white background and shows your product in a setting without involving any people. It’s a more interesting way to see your brand and the products it sells, plus customers love flat lays. Instagram and Pinterest are full of bloggers and brands using the flat lay to beautifully display products, outfits, their breakfast and whatever else you can think of and making big bank off of it too.
Read MoreWhy Your Business Needs Product Shots
If you are a boutique owner or sell beauty products, the images of what you are selling are a key component of your business.
Read More5 Types of Photos Your Fashion and Beauty Brand Needs To Take Your Business to the Next Level
As a fashion photographer my main clientele are owners of brick and mortar or online fashion boutiques, beauty brands, fashion designers and bloggers. Working with them, I’ve noticed that their websites and collective brand presences are missing visual elements that could help them grow. Photography is a key component of any business and knowing what visuals you need to accurately represent your brand can be a trial and error process. I looked over what makes a successful fashion or beauty brand and narrowed it down to the 5 types of photos that will take your businesses to the next level.
Read MoreInterview: SCAD ATL Alumna, Claudia Bost
Claudia Bost is a fashion photographer and another fellow SCAD Atlanta alumna that is rising the ranks of the local fashion scene in Atlanta. I met up with her on a busy Saturday morning at Dancing Goats at the buzzworthy Ponce City Market to chat about the Atlanta fashion scene, the internet famous Asiyami Gold and being a young creative.
Read MorePhoto by Paul Stein. Creative Commons License.
Who will we dress for now? Remembering Bill Cunningham
We lost a legend in the fashion community, photographer Bill Cunningham. The world renowned photographer gained his acclaim through his 40-year tenure as a street style photographer.
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Courtesy of APA Atlanta.
What I'm Learning: APA Photo Assistant Training
I’m kicking off the blog with a continuing series called “What I’m Learning.” Whether it’s from seasoned professionals or former classmates that have amassed more skill than me, this section of the blog will show my journey to become the very best photographer I can be.
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