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The 5 ways I'm marketing myself in 2016

The 5 ways I'm marketing myself in 2016

Today I’m going to get frank about how I’m marketing myself as a photographer. Here are the top 5 strategies I’ve been focusing on to get my photography business off the ground.

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7 things to have in order before hiring a photographer

7 things to have in order before hiring a photographer

One of the most frustrating things as a photographer is having a client come to you and expect you to magically solve all of their photography problems. While we can create amazing work, some work is done on your part as well. As a client there are a few things you need to have ironed out before you contact a photographer to make the whole process go smoothly.

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Why Your Business Needs Advertising & Lifestyle Photos and How to Achieve Them

Why Your Business Needs Advertising & Lifestyle Photos and How to Achieve Them

Advertising photography is the second most requested type of imagery I get as a photographer right behind product shots. These images are unique because they marry copywriting and images to create a full graphic piece. The images used for advertising are usually more polished and look like magazine editorials if you remove the text. The only difference is that magazine editorials are there to sell you a lifestyle, an emotion or an attitude while advertising photography is selling you a product or service. 

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Why Your Business Needs Bio Photos

Why Your Business Needs Bio Photos

My favorite blogging and branding coach Maya Elious always says the people buy from people not big brands, so show your face! Every business owner needs a quality headshot of themselves for their Bio or About Me page plus a few lifestyle photos of you showing what you do or something that expresses your personality.

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Why Your Business Needs Flat Lays and How You Can Achieve Them

Why Your Business Needs Flat Lays and How You Can Achieve Them

Flat Lays are a combination between lifestyle and product photography. It gets the products away from the boring white background and shows your product in a setting without involving any people. It’s a more interesting way to see your brand and the products it sells, plus customers love flat lays. Instagram and Pinterest are full of bloggers and brands using the flat lay to beautifully display products, outfits, their breakfast and whatever else you can think of and making big bank off of it too.  

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5 Types of Photos Your Fashion and Beauty Brand Needs To Take Your Business to the Next Level

5 Types of Photos Your Fashion and Beauty Brand Needs To Take Your Business to the Next Level

As a fashion photographer my main clientele are owners of brick and mortar or online fashion boutiques, beauty brands, fashion designers and bloggers. Working with them, I’ve noticed that their websites and collective brand presences are missing visual elements that could help them grow. Photography is a key component of any business and knowing what visuals you need to accurately represent your brand can be a trial and error process. I looked over what makes a successful fashion or beauty brand and narrowed it down to the 5 types of photos that will take your businesses to the next level.

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It's My Birthday! 22 Reasons I Fell in Love With Fashion Photography

It's My Birthday! 22 Reasons I Fell in Love With Fashion Photography

Today is my birthday!!!!! In honor of me turning 22 I’ve decided to share with you 22 reasons why I fell in love and am currently in love with fashion photography.

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