Today I’m going to get frank about how I’m marketing myself as a photographer. Here are the top 5 strategies I’ve been focusing on to get my photography business off the ground.
Read More7 things to have in order before hiring a photographer
One of the most frustrating things as a photographer is having a client come to you and expect you to magically solve all of their photography problems. While we can create amazing work, some work is done on your part as well. As a client there are a few things you need to have ironed out before you contact a photographer to make the whole process go smoothly.
Read MoreWhy Your Business Needs Advertising & Lifestyle Photos and How to Achieve Them
Advertising photography is the second most requested type of imagery I get as a photographer right behind product shots. These images are unique because they marry copywriting and images to create a full graphic piece. The images used for advertising are usually more polished and look like magazine editorials if you remove the text. The only difference is that magazine editorials are there to sell you a lifestyle, an emotion or an attitude while advertising photography is selling you a product or service.
Read MoreWhy Your Business Needs Bio Photos
My favorite blogging and branding coach Maya Elious always says the people buy from people not big brands, so show your face! Every business owner needs a quality headshot of themselves for their Bio or About Me page plus a few lifestyle photos of you showing what you do or something that expresses your personality.
Read MoreWhy Your Business Needs Flat Lays and How You Can Achieve Them
Flat Lays are a combination between lifestyle and product photography. It gets the products away from the boring white background and shows your product in a setting without involving any people. It’s a more interesting way to see your brand and the products it sells, plus customers love flat lays. Instagram and Pinterest are full of bloggers and brands using the flat lay to beautifully display products, outfits, their breakfast and whatever else you can think of and making big bank off of it too.
Read More5 Types of Photos Your Fashion and Beauty Brand Needs To Take Your Business to the Next Level
As a fashion photographer my main clientele are owners of brick and mortar or online fashion boutiques, beauty brands, fashion designers and bloggers. Working with them, I’ve noticed that their websites and collective brand presences are missing visual elements that could help them grow. Photography is a key component of any business and knowing what visuals you need to accurately represent your brand can be a trial and error process. I looked over what makes a successful fashion or beauty brand and narrowed it down to the 5 types of photos that will take your businesses to the next level.
Read MoreWhat I'm Learning: 3 Basics of Setting Up Your Business
Last week I went to a two day workshop, led by contract lawyer Shay M Lawson Esq., about how to legally set up your business. Lawson showed my small group the basics of setting up your business, from a legal standpoint. As someone that wants to be a freelancer, I’ve streamlined what information is most beneficial for freelance photographers. Here are 3 things I learned from Shay M. Lawson’s 2Legit Business Formation Workshop:
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