This post is the first of a series on the 5 types of photography your fashion or beauty brand needs. Each post will go over the a type, why you need them and how to achieve them. Let’s start with product shots.
If you are a boutique owner or sell beauty products, the images of what you are selling are a key component of your business. They are what literally shows your customers what they are getting.
Product shots are what is going to make you money and position your products as legit. No one likes poorly lit, amateur cell phone shots of your product. This can cause customers to think your products are cheap or won’t work.
Step up your game with an entry level DSLR and photograph your clothes or products on a simple background, usually white. Keep it consistent as well. Don’t shoot on a white background for your first batch and then upload new photos to the site that were shot on a pink background. If you want all the photos on a clean, simple background then shoot on that same background. If you want them all shot on a patterned piece of fabric then shoot on that fabric until it wears out. Then buy some more. Consistency is key.
Here is an example of a clean product shot I did on a white background with an external flash on my camera.
You can even get a little creative with the product shots, like this one that I did for a client’s Instagram page, by accessorizing the product with props.
Especially for businesses that are online-only, product shots are your holy grail. Many consumers are turned off by online shopping because the product shot didn’t look appealing or look accurate to what they ended up receiving in the mail. Take the time to ensure that your photos show everything that a customer would check normally if they were in a physical store. Close-up detail shots of something like embroidery or fine hand stitching help to show attention to detail and quality.
So if you are a fashion or beauty brand looking to elevate your business with quality photography product shots are where you need to start. Make sure the images are clear, consistent and well lit and you’ll be on your way to success.
If you want to learn more about the 5 types of photography you need check out this 7 page cheat sheet that sums up each type.