A new year calls for a fresh start for you and your brand and 2017 is as good a time as any to begin an upgrade.
This is the perfect time to try out a new look or spice up a personal brand. A new look warrants new images of yourself so your clientele can stay updated on your progress. As the face behind your business, you need quality photos that showcase your personality and professionalism. Quality photography can turn your visual presence from a small time operation to a legitimate company to be taken seriously. It’s what set you apart from other brands that are similar in niche.
Now what you need to establish your personal brand is completely up to you. If you’re a fashion designer, people want to see you sewing clothes or sketching. If you’re a personal stylists, potential clients want to see how you facilitate your closet audits or shopping trips. If you’re a makeup up artist, we want to see the behind the scenes of you applying the makeup or before and after shots. All of these candid lifestyle shots should be combined with classic headshots of yourself, either from the waist up or just of your face. Your customers need to be able to see who you are and visually connect with you.
Instead of fiddling around with the self timer function on your iPhone or camera and pulling out the tripod, leave the heavy lifting to an expert that knows how to let your personal and brand personality shine. I know deciding to hire a photographer for your business is a big step. It’s an investment in not only your business but your brand. There’s a famous saying that goes, “Photography is the only language that can be understood anywhere in the world.” That rings true when it comes to your potential clients. The photos you choose to represent your brand are the first things that your audience will understand about your business.
Here is an example of what I do for personal brands as their photographer:
Jasmine is the owner of a creative graphic design agency, catering to small, women owned businesses. She contacted me for branding imagery to position herself as a business woman for business women as she began to truly invest in herself and her business. She created a moodboard that embodied the spirit, style and colors that she associates with her brand.
I provided her with an in-studio shoot that surpassed her expectations and cemented her girl power presence and youthful take towards graphic and web design with her clients.
After our first initial shoot Jasmine wanted to shoot again to keep her image updated. After all, she had a new look and was getting more serious with her agency. She presented me with this mood board featuring her favorite Atlanta bloggers and personal branding experts.
We opted for an on-location shoot to show Jasmine working in her natural element. She loves going to the nearest quirky coffee shop or co-working space and banging out logos and webpages.
For our most recent shoot Jasmine called me up once again as the person that could do the job of keeping her online presence fresh and on brand.
With each personal branding shoot we do, it has been a joy to watch the evolution of her creative agency from DigitalLucy to JasmineEaster.com
Now if you loved watching Jasmine’s journey from a precoscious young graphic designer to a digital branding maven then you’ll love to know that I’ve teamed up with her to create Brand S.O.S. for the entrepreneur who was ready to take their brand visually to the next level without hurting their pockets. As the woman who has done all of my branding from my logo and style guide to my business cards and website, I don’t know who I would trust more to set me my business up on the path to visual success.
We have 2 package levels depending on your needs for EARLY BIRD prices for a limited time starting February 1st.
The Luxe Package- $400 (early bird)
Vector Based Logo Design (1 Design, 1 Edit)
Business Card Design (Full Color, 2 Sided, Design Only)
Brand Photography (5 Images, 3 Edits, On Location Only)
The Basic Package- $200 (early bird)
3 Social Media Ads (Optimized for Twitter/IG)
Brand Photography (3 Images, 3 Edits)
How does that sound to you?